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Pictures by As You Are agency
Enter the Enchanting World of Malaika
Malaika Mollel is a Finnish Tanzanian artist residing in Helsinki, who finds her passion in painting and translating her artwork into clothing designs. Malaika's artistic creations are characterised by their vibrant colors and bold expressions, bringing delight to those who encounter them. Among painting and textile design, Malaika has many other creative pursuits.
It All Starts with the Canvas
The story of Malaika Mollel's brand began with her passion for painting. As a Finnish-Tanzanian artist and fashion designer, Malaika Mollel found her expression through vibrant colors and patterns on canvas. Her colorful and lively paintings reflect her multicultural background. Seeing an opportunity to extend her art into the fashion world, she started designing clothing collections that bring her paintings to life on textiles. This gave birth to a brand that celebrates diversity and sustainability, offering unique garments that are both visually stunning and practical.
From Canvas to Wearable Art
Malaika designs exceptional, one-of-a-kind garments from her distinctive designs. Her creations result in apparel that possesses a timeless and adaptable quality, capable of being worn and accessorised in various ways to suit diverse body types. Malaika's clothing is designed to be lifelong treasures and each piece designed is a testament to her dedication to quality, cultural celebration, and timeless beauty.
Locally Produced High-Quality Garments
The majority of Malaika's collection are produced by her mother, Tuula Mollel, here in Helsinki, with a few exceptions made in Latvia. Our fabrics are sourced from a Latvian textile printing company, ensuring high quality and local production.
Malaika's products are crafted to withstand time and wear. The fabrics used in our clothing are carefully selected for longevity and have been tested for colorfastness and durability.
Minimizing Fabric Waste
We minimize fabric waste to nearly zero by using smaller pieces for accessories such as small scarves, scrunchies, and earrings. No fabric goes to waste, as all materials are repurposed into new products.
Empowering Through Fashion
Our mission is to create sustainable, high-quality fashion that empowers individuals and celebrates cultural diversity. We are committed to minimizing environmental impact through innovative design and ethical production practices. By combining timeless aesthetics with exceptional craftsmanship, we aim to provide our customers with garments that are not only beautiful but also built to last.
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